This is a guest post from Market Smartly, specialising in smart marketing techniques for small businesses throughout Australia and New Zealand
Tip 1: Forget Traditional MarketingMarketing has changed dramatically over recent years. Traditional approaches are expensive and in many cases they are no longer effective. You need to catch up with what works today. With the advent of social networking it is possible for small business owners to advertise their products and services to a massive audience for very little money. Whereas newspaper and magazine advertisements might have been the way to go 20 years ago, a strong social media presence will be much more impactful in today’s social media savvy marketplace.
You really need to do some research and find out what is working right now. The marketing space is changing quickly so check out the latest information to stay on top of the wave. Market Smartly can point you in the right direction to discover and exploit the latest trends in marketing.
Tip 2: It’s All about ContentContent Marketing is all about creating relevant, useful content to inform your marketplace. Good content in the form of blogs, articles and websites is used to market your business. In a nutshell, you need to create a website that is jam packed with free information that is of value to your prospective clients, while also offering potential clients the opportunity to buy your goods or services. The information you create should be closely linked to your product/service offering.
The content must be of high quality if it is going to work for you. Publishing automated or poorly written content will only make you look bad. Google has become better and better at separating the wheat from the chaff and will rank your website accordingly.